Transport Pro equips Circle with freight intelligence, providing carrier insights and a faster, more efficient quoting and bidding process.

Circle Logistics, one of the fastest-growing, privately held logistics providers, today announced its team is now tracking all spot quotes using Transport Pro’s quoting tools – empowering Circle to develop a faster, more efficient and data-driven spot quoting process that nearly guarantees shippers successful, on-time deliveries. Using Transport Pro’s quoting dashboard, Circle can record wins and losses over time, resulting in a market-to-market report on lanes the team is quoting and winning.

Transport Pro’s quoting tools have improved the Circle team’s overall strategy with the use of insights from collected data about specific lanes and corresponding carriers that have successfully delivered in the past. Instead of bidding on every lane, the team now bids on the loads that set up the carrier and shipper for success based on Circle’s carrier network lane density.

In addition to new tech usage, the Circle team uses the quoting and bidding process to understand how shippers analyze their rates and educate shippers about why Circle is bidding on specific lanes. Circle’s goal is providing an exceptional customer experience for shippers and carriers alike, so this strategy serves as an additional opportunity for communicating with shippers and carriers to inform them of the team’s data-backed process.

As market conditions waiver, Transport Pro allows the Circle team to enhance its quoting strategy. Using market and historical data, the Circle team is empowered with confidence to know when to lock in a rate or to keep negotiating. Therefore, Circle’s Transport Pro quoting tools are helping the team win business with capacity-based pricing tools.